Virtual reality

Try On Nail Polish In AR With Snapchat’s New Lens

You can also sample a range of new lip colors from Supergoop!.

Social media giant Snapchat is back with even more fashion-forward Lenses powered by augmented reality (AR) technology. These latest filters allow you to virtually sample a new range of new beauty products available now in stores.

The first is an AR Try-On Lens developed in collaboration with Supergoop! that allows you to try on (get it?) four different colors of Lipshade, a new product from the popular skincare brand. Snap also partnered with American nail polish manufacturer OPI to launch the Nail Lacquer Lens featuring 8 different nail polish shades brought to life on your hands in AR.

Credit: Snap Inc.

The Nail Lacquer Lens makes use of Snap’s Nails Segmentation technology, which allows you to easily swipe between different colors on your hands in real-time.

“With the Snap Camera, every product is personalized to the shopper, allowing you to try on items in your own space, to make more informed decisions,” said Snap in an official release. “We can’t wait to see how Snapchatters use, share, and shop these new Lenses from Supergoop! and OPI.”

You can check out the new Supergoop! AR try-on Lens here. Those interested in trying out Snap’s Nail Segmentation technology can sample the Nail Lacquer Lens here. For more information about both Lenses check out Snap’s official blog update.

Feature Image Credit: Snap Inc.


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